|

QualityPro is an industry program designed to increase
professionalism of the industry through self-regulation; stimulate consumer
demand through increased confidence and a higher public perception of industry
professionalism; create common sense, quality industry standards; and provide
marketing opportunities to participating companies by recognizing commitment to
excellence and higher performance standards. This is a company, not individual,
designation.
Reserved as an exclusive NPMA member benefit, this corporate
program is designed to separate QualityPro companies from the competition and
increase the overall professionalism of the industry. As QualityPro members
inform consumers about QualityPro, through the marketing tools provided, you
will increase your business. In addition, this program will encourage
QualityPro companies to hire smartly, train correctly, and upgrade
professionalism through the training and education of service technicians and
sales personnel.
QualityPro companies are environmentally responsible, and
committed to providing consumers with the highest possible service. Built
around the four key principles of Business Operations, Consumer Relations,
Environmental Stewardship, and Technician Training, the QualityPro
certification is designed to be feasible and affordable for every company in
the pest management industry.
Operators of all sizes from around the country have been
involved in the program since its inception, assuring you of the highest
quality program.
Why Do You Need QualityPro?
The pest management industry needs to raise the bar for
quality. Consumers are unsure how to choose a pest management professional.
QualityPro makes it easier to select companies by more clearly identifying pest
management companies that excel.
As a result of these pressures on the industry to stimulate
growth in the marketplace, a broad range of industry stakeholders called upon
NPMA to organize a program designed to recognize professionalism in the
industry. The group asked NPMA to develop a "Good Housekeeping" seal of
approval for the pest management industry.
NPMA set out to determine the feasibility of a QualityPro
program, or Good Housekeeping Seal-type program, and determine whether this
type of program would make a difference to consumers, regulators, and the
media. Research included discussions with the U.S. Environmental Protection
Agency, state pesticide officials, and national media. NPMA also conducted
focus groups to discover how consumers would view this program.
Research findings were overwhelmingly positive. Most
importantly, in the focus groups, consumers replied positively to this type of
program. When asked, "Imagine this national organization that we've been
talking about would offer something similar to a Good Housekeeping Seal of
Approval for their members." Comments included:
* "That [seal] would tell me the company knows what it is
doing."
* "A Good Housekeeping seal would raise the bar for pest
control operators."
* "It means the company is more qualified and had to meet
additional requirements."
* "The company cares enough about doing a good job that they
will go the extra mile." |